Tucked inside an ageing enclave of shophouses near Holiday Plaza in Johor Bahru is Seng Huat Prawn Noodle, a simple little stall that seems perfectly content with being exactly what it has always been.
Now helmed by the second generation, Seng Huat was started by the current proprietor’s mother. The floors and walls have seen better days, or perhaps, more accurately, they have simply seen many days. There has been no enthusiastic makeover, no retro tiles carefully chosen to look old, and certainly no corner designed specifically for Instagram.
And that is precisely its charm.
The proprietor seems far more interested in preserving her mother’s way of making prawn noodles than making the shop postcard-ready. The broth is still prepared traditionally, using fresh prawns and pork bones simmered patiently for hours. In an age when stock cubes, concentrates and flavourings can make life considerably easier, there is something reassuring about someone stubbornly sticking to the long way around.
We came here on the recommendation of a local who has been eating at Seng Huat since childhood. Arriving well after the lunch crowd, we expected the place to be quiet. It was – but even around 3pm, customers continued wandering in for their bowl of prawn noodles.
Then we understood why.

It was, quite frankly, so bloody good that somewhere along the way we stopped caring about the noodles.
Noodles? Pork? Condiments? Very nice. Please move aside.
We just kept drinking the soup.
In fact, we would happily return and order a bowl of broth kosong—no noodles, no ingredients, nothing getting between us and that soup. Whether they would entertain such an order is another matter entirely.
For those who grew up before cafés needed ring lights, Seng Huat feels like a little walk backwards in time. The old tables and chairs have witnessed generations of customers sitting down to essentially the same hearty bowl. There is no carefully manufactured nostalgia here because nobody bothered manufacturing anything. It simply survived.
And perhaps that is what makes Seng Huat special. A daughter continues making her mother’s prawn noodles the traditional way, in the same humble surroundings, seemingly unconcerned with whether the modern world thinks the place needs updating.
Who cares if it isn’t Instagrammable?
Our belly certainly doesn’t.
